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#TfNTalks Smarter travel – keeping passengers safe, in the know and on the move

Friday 31st July 2020

Transport for the North has always seen integrated and smart travel as key to making public transport easier to use, more efficient and a preferred choice for travel across our region.

The outbreak of coronavirus, with severe travel restrictions and historically low ridership levels, has put the need for smarter travel into sharp focus.

From contactless payments, to new digital journey information and now flexible season tickets, the industry has responded quickly and innovatively in using smart-technology-driven initiatives to adapt and keep services running for essential travel.

As we now look to recovery, what role can smart travel play in restoring passenger confidence in public transport more widely?

With longer term goals like decarbonisation and the North’s economic growth still ever important, its vital passenger friendly public transport – from bus, train and tram to emerging modes like e-scooters, bikes for hire and demand responsive transport services – remain at the heart of our plans for the region.

But smart, integrated travel requires cross industry collaboration to deliver it. In our upcoming #TfNTalks webinar, we’ll be joined by industry experts representing many of the different players that make up the modern public transport offer.

In the session chaired by the Yorkshire Post’s Political Editor, Rob Parsons, our expert panel will reflect on the challenges of the last few months and debate what the industry’s priorities should be moving forward and the role smart travel can play in keep passengers safe, in the know and on the move.

Guests for the FREE online event on August 7 include:

Alison Pilling, Business Design Lead for TfN’s Integrated and Smart Travel programme said:

“From contactless payments to digital travel information, covid-19 has reinforced the need for smart travel. While we deal with the current challenges, the North must ensure passengers regain the confidence to use public transport now and in the future!”

Dawn Badminton Capps from Bus Users UK said:

“Throughout the pandemic, bus operators have been incredibly creative in finding ways to keep passengers informed of changes to services – apps, social media posts, videos, website updates, timetables and posters. As we move out of lockdown and more people need to travel, communication becomes ever more important. It will help passengers to manage their journeys so they can travel smarter, keep themselves and others safe, and get the most out of their bus services.”

The audience can submit questions when registering and will be kept up to date with the event ahead of the broadcast. This webinar is being hosted on Zoom, and a link will be sent to participants following registration. Click on the image below to register.